Creativism a Constant Company of Humans Throughout History

As Carl Gustav Jung wisely stated, there is a certain fascination with regard to creativity. Creativity expresses itself in many different forms, shapes, sizes, colours and sounds. It is a concept difficult to grasp as it is broad. However most people would think of themselves as being able to judge who and what is actually creative. But what exactly is â€Å"creativity†? Amible (1983) defines creativity as the production of ideas, insights and also products that are both, original and adaptive. Originality in this context refers to novelty of an idea and adaptation to the appropriateness. This is the definition predominantly used in creativity research (Sternberg Lubart 1999; Simonton Damian,2013) and is therefore used in this paper as well. In historical terms, creativity was a constant accompanist of human kind. We had to change the environment, and invent tools according to our needs in order to survive. Thus, creativity is a universal occurrence in all cultures (Simonto n Ting, 2010). However, which idea is assumed to be original and appropriate, so considered to be creative, depends strongly on context and time (Njistad et al., 2010). As stated by Nijstad et al. (2010) the work of Vincent van Gough is a good example of a different perception of creativity in different times. When Van Gough died he was a poor man but his works are sold for millions today. Similar is the example of the French post-impressionist artist Paul Gauguin who was not well appreciated until